APA 2019 Annual Convention

APA’s annual convention brings in 10,000+ attendees each year for the premiere psychology event. APA 2019 was focused on the impact psychologists can have when working cross-disciplinary on some of today’s most pressing issues like gun violence, suicide, and poverty. It also featured a successful 3-day-span of main stage events that covered each in Ted-Talk style programming.

My role as the lead designer on all things convention included the concept and production of the 2019 brand and brand guidelines, various print advertising, web advertising, the APA annual convention app, front-end web design on convention.apa.org (an APA microsite housed on the Duda web system), email and social campaigns, event program, event signage and environmental aspects, and event-related products (bags, staff badges, etc.).