After months of conversations and research around COVID-19, APA decided in early June to take its annual summer convention virtual for 2020. This was the first time in 129 years the convention was ever planned and executed in a virtual format. The design and marketing pieces at the center this year included email campaigns, social and web work, a large video and motion design effort, and directing our virtual vendors in the creation of our event platforms for a cohesive brand and intuitive user experience . All work was created on an accelerated timeline from mid June to the start of the convention (Aug 6).
Social Media
Example Email Campaigns
Example Data Presentation Visuals — The goal for each keynote video was to present the speaker’s data / presentation in a cohesive, consistent way, incorporating the APA 2020 brand to do so. Below are a few example charts from various keynote presentations.
Virtual Experience — below is a mockup of the landing page for the APA 2020 event and how the video portal appeared.
Before the virtual announcement in June 2020,
here are a few pieces completed for the 2020 convention when it was set for in-person in Washington, DC.
APA 2020 Monitor on Psychology April 2020 spread.
Continuing Education Workshops Brochure, Monitor on Psychology supplement
APA 2020 Exhibitor Prospectus, December 2019